* CEE Business Climate rises to 16 in Jan from 10 in Oct
* Both current situation and outlook brighten
* Russia, Poland, financials drive overall improvement
* Thomson Reuters & OeKB Business Climate index released
By Boris Groendahl
VIENNA, Feb 9 (Reuters) - Business sentiment in emerging Europe brightened further this winter as foreign direct investors took a more upbeat assessment of both the outlook and the current business situation, a survey showed on Tuesday.
The Thomson Reuters & OeKB Central and Eastern European Business Climate index <REUTERSOEKB> rose strongly in the major economies of Poland, Czech Republic and Russia, more than offsetting a slight worsening in some Balkan countries.
The quarterly index rose to 16 in January from 10 in October, sectorally driven by a marked improvement in the climate reported in the banking and insurance industries.
"As could be expected, those central and eastern European countries which will be able to manage the economic crisis on their own and will have slight growth in 2010 showed the best business climate," said Austrian export financing bank OeKB, which compiles the survey. [
]"Remarkably, the assessment for Russia is also clearly more optimistic even though the country was hit much harder by the financial and economic crisis," it said.
"Obviously the direct investors now assume that Russia's economy has hit the bottom and will enter a -- possibly only preliminary -- recovery period," it said.
The index's indicator for companies' assessment of their current business situation rose to 3, the first positive value in a year. Business expectations rose to 29 from 23, while the view of the economic outlook expanded slightly, to 19 from 18.
"Foreign direct investors see brighter prospects than they did in October, even though this upwards trend has lost some of the momentum it had in the previous surveys," it said.
BUMPY ROAD TO TURNAROUND
Eastern European countries -- with the notable exception of Poland -- went into a sudden and sharp recession last year as demand from western Europe for its exports collapsed and bank lending froze in the global financial crisis.
The International Monetary Fund expects most countries to return to growth again this year, but the recovery could be slow and protracted as western stimulus measures phase out, banks keep lending tight and unemployment rises.
Manufacturing sentiment leapt ahead in January for the Czech Republic and Hungary -- the region's two economies most linked to the euro zone -- but it slowed in Poland because of a deceleration in new orders and slippage in employment.
The region is struggling to contain rising unemployment and many analysts forecast a slowdown that will follow the end of euro zone stimulus programmes like Germany's car scrapping scheme and an end to inventory restocking.
The index showed that optimism was dented in the Balkan countries of Croatia, Serbia and Bulgaria, where the index declined but stayed positive, while it rose for Romania, the country supported by 20 billion euro aid package led by the IMF.
Hungary and Ukraine remained the only countries where the business climate index was still negative.
While the business climate for banks and insurers rose markedly, it remained negative for the construction sector and relatively subdued for real estate.
NOTE - Distributed exclusively on the Reuters System, the Thomson Reuters & OeKB Central European Business Climate Index is based on quarterly surveys of 400 international companies with regional headquarters in Austria, which manage 1,400 affiliate companies in 19 countries in central and eastern Europe.
(Additional reporting by Michael Winfrey in Prague; Editing by Ruth Pitchford)