* FTSEurofirst 300 up 0.3 percent
* Banks higher after U.S. banking reform talks collapse
* Yara up; says would not raise offer for Terra Industries
By Harpreet Bhal
LONDON, March 12 (Reuters) - European shares rose on Friday, reversing falls in the previous session, with banks higher after talks on banking reform in the United States collapsed, while investors awaited further economic data for direction.
By 0928 GMT, the FTSEurofirst 300 <
> index of leading European shares rose 0.3 percent to 1,059.28 points, after finishing 0.3 percent lower on Thursday.The index has rebounded 52 percent since hitting a lifetime low in March last year, and is up 1.2 percent so far in 2010. So far this week the index has added 0.4 percent.
"We'll see a very controlled rally today which is brought on by our rather lacklustre performance yesterday and New York being relatively positive," said David Buik, senior partner at BGC Partners.
Banks were among the biggest sector gainers, with Barclays <BARC.L>, Societe Generale <SOGN.PA>, BNP Paribas <BNPP.PA>, Royal Bank of Scotland <RBS.L> and Deutsche Bank <DBKGn.DE> up 0.7 to 1.1 percent.
Chances of a broad overhaul of U.S. financial regulation dimmed on Thursday after bipartisan Senate talks collapsed, jeopardising a top Obama administration priority. [
]Buik said with the lack of companies reporting results on Friday, shares may struggle to eke out significant gains, while economic data set for release from across the Atlantic later in the session could provide some direction to equities.
Investors are likely to focus on U.S. monthly retail sales, due at 1330 GMT, and the Reuters/University of Michigan consumer sentiment index for March, which is set to be released at 1455 GMT.
Across Europe, Britain's FTSE 100 <
>, Germany's DAX < > and France's CAC 40 < > rose 0.1 to 0.3 percent.
YARA GAINS
Among individual movers, Norway's Yara International <YAR.OL> rose 5.7 percent after it said it would not raise its offer for Terra Industries <TRA.N> to match or exceed a rival bid from CF Industries Holdings Inc <CF.N>. [
]Within the chemicals sector, K+S <SDFG.DE> rose 1.3 percent, recovering from the previous session's hefty losses, after rival Potash Corp of Saskatchewan <POT.TO> raised its earnings forecast, citing a rebound in demand.
Volkswagen <VOWG_p.DE> climbed 4 percent with traders pointing to investors covering their short positions and after Nomura raised its price target to 89 euros from 82 with a "buy" rating.
On the downside, Roche <ROG.VX> lost 1.6 percent after the drugmaker announced the topline results of a phase III study, known as CALGB 90401, which did not meet its primary objective of extending overall survival compared to chemotherapy and prednisone alone.
Italian oil and gas group Eni SpA <ENI.MI> shed 1.6 percent after it cut its production growth target, as analysts had expected, and said investors would have to wait until 2011 to see any growth in output or dividends. [
] (Editing by Hans Peters)